A Strong Opinion About Instagram’s New Logo

I am not grieved by the new Instagram design. I actually like it.


I am grieved, however, by the cascade of strong opinions from the design community every time a change like this happens.

I don’t know why we designers don’t cut each other more slack on these things. We all know – best-practice bloggers or not – that our work is constrained by time and resource promises made on our behalf, and without our consult. We’re all trying to do the best we can under those pressures, our own anxieties and idiosyncratic pain, the weeks when our moms are sick or being weird, and on and on. The truth is the majority of the design work from organizations of a certain size and philosophy is actually as good as these terms allow it to be. Perhaps a better response is, “I know. I know. And I’m sorry.”